How we make money
Shmor is free for you to use. Here’s exactly how that works, in plain English.
Last updated: 13 October 2026
The short version
Shmor.ai and the Shmor marketplaces are free to use. When you click a link to a provider and then buy, book or make an enquiry, that provider may pay us a commission. You never pay more because you came through Shmor.
What is an affiliate link?
Many retailers, travel companies and service providers run affiliate programmes, often through networks such as CJ, Impact, Rakuten, Awin and Partnerize. When you follow one of our links, the network records that you came from Shmor. If you go on to complete a purchase or enquiry, the provider may pay us a fee.
Outbound affiliate links on our sites usually pass through a short redirect (an address starting shmor.ai/go/) so we can keep links up to date. They're marked as sponsored for search engines.
Does it affect what you see?
- Default sorting on our marketplaces is based on factors that matter to you, such as price, rating, relevance and availability, unless clearly stated otherwise.
- Paid placements, such as featured offers or sponsored listings, are always labelled as such.
- We may not list every provider or every product on the market. We'll tell you when a comparison is limited to our partners.
Prices and availability
Prices, offers and availability are set by providers and can change quickly. Always check the final price and terms on the provider's site before you buy.
Who you're buying from
When you book or buy, your contract is with the provider, not with Shmor. Questions about orders, bookings, refunds or quotes should go to them directly.
Our commitments
We follow the advertising disclosure rules in every market we serve, including the US Federal Trade Commission's Endorsement Guides, the UK's CAP Code and Consumer Protection rules (ASA and CMA), and EU consumer-protection law. In short, we'll always make it clear when a link or placement is commercial.